Touch Incentive strengthens position with acquisition of Local Loyalty Group
Touch Incentive has taken the next step in its growth strategy. With the acquisition of Local Loyalty Group, specialist in local loyalty campaigns, Touch Incentive strengthens its position as a leading partner in loyalty and incentive marketing. This acquisition is in line with the buy-and-build strategy that Touch Incentive is implementing in cooperation with investor Mentha. It is aimed at strengthening both its national and regional presence in the Benelux and Germany.
In recent years, Local Loyalty Group has built a strong reputation in the development and execution of local loyalty campaigns, focusing on connecting consumers with local entrepreneurs through unique concepts. The expertise of Local Loyalty Group in the field ohf community building and hyperlocal activations forms a valuable addition to Touch Incentive’s portfolio.
Dennis van den Berg
Founder and CEO of Touch Incentive:
“By making Local Loyalty Group part of Touch Incentive, we further expand our portfolio with local solutions that perfectly match the need for community engagement. This acquisition allows us to even better support our clients in building lasting customer relationships both locally and nationally within Western Europe. We look forward to welcome 45 new colleagues and many hundreds of clients across the Benelux and Germany.”
Leon Elders en Darek Koster
Co-founders Local Loyalty Group:
‘The partnership with Touch Incentive offers huge opportunities for Local Loyalty Group combining industry experience, marketing technology and content. Together we can increase our scale while maintaining the local focus that makes us unique. We look forward to letting our clients benefit from the combined strength and expertise of both organisations.’
Mark van Ingen
Partner bij Mentha:
‘By making targeted investments in economies of scale and specialisation, we are strengthening Touch Incentive’s position, with a clear focus on further international expansion.’
With the addition of Local Loyalty Group, Touch Incentive increases its local impact, strengthens its leading role as a full-service loyalty and incentive partner and adds several unique concepts.
Touch Incentive: touchincentive.com
Local Loyalty Group localloyaltygroup.com
Mentha Capital: menthacapital.eu